TikTok is introducing a new feature that allows them to reduce the amount of artificial intelligence-produced content appearing in their feeds. This initiative comes as the service announced that it now features in excess of 1 thousand million content made with AI.
Pilot Phase and Launch
The update is undergoing trials over the next few weeks before a global rollout. This advancement aligns with a rise in AI-generated material, fueled by emerging AI video creators.
The Broader AI Trend
Recent reports that approximately 10% of the fastest-growing channels on a competing service only show clips produced artificially. A large amount of this content is deemed mass-produced AI material, a phrase for substandard, mass-produced content that is frequently nonsensical or dreamlike.
“We know from our community that numerous viewers enjoy content produced via AI tools, including digital art to informative clips, and we want to give people the power to see more or less of that, according to their own likes,” stated a company executive.
Volume and Proportions
The service announced that there are presently over a billion videos on its app identified as AI-generated. Overall, more than 100 mn videos are uploaded to the platform daily, making AI content a limited part of its complete catalog.
User Control Features
Viewers will be capable of limit or boost the amount of AI-generated videos they see by using the content preference setting in the application and selecting “AI-generated content”. Further subjects that can already be modified under the filter encompass news, style, beauty, and movement.
Platform Guidelines
Its policies require users to label lifelike AI-generated content, and it prohibits harmful fake videos of well-known individuals or crisis events. Any realistic AI video that is unmarked can be taken down under its community policies.
In addition, the app will henceforth add an AI-generated label to content created with its own AI tools, or identified by an cross-platform project for recognizing AI-generated material. This measure is intended to deter users from trying to bypass the labeling process.
Educational Initiatives
TikTok is additionally establishing a two million dollar awareness program for specialists and organizations to develop informative material about responsible artificial intelligence. This initiative will benefit charitable organizations focused on training programming and robotics.
Moderation Strategy
The platform has defended its content review process, amid controversy over plans to make redundant a large number of review team members in the UK. TikTok is planning to cut a significant number of roles in its trust and safety department in London, with trade unions and internet security professionals raising concerns that people are being substituted by automated systems.
A company official stated that people-led review would still have a role, but automated tools can shield workers by eliminating the most harmful content ahead of it gets reviewed by staff. The company announced a notable drop in disturbing and violent content seen by safety staff over the last 12 months due to intervention by its automated systems.
“We think that it’s essential to balance humans and technology to ensure user safety,” the executive stated. “We’ll have humans as part of that process, but we additionally believe it’s very important to reduce exposure to harmful content as swiftly, which is why a extensive automated help is proving valuable work at speed.”
